TALK IT UP
Because cards and pads are sent from one person to another as a greeting or message, they should read the way people really talk. When you write a
line, imagine that you're speaking to a family member or friend. Then ask yourself, "Would I buy this card to send to these people?"
MAKE IT FUNNY
If you find yourself wondering whether a line is funny or not, read it to a few friends and see if they laugh. From a creative perspective, go wild!
Keep in mind your target list of people you send cards to. Make sure your ideas are sendable - not only to friends and family, but also general enough
to send to lots of people. In other words, don't be too specific!
A PICTURE IS WORTH A 1000 WORDS...BUT YOU DON'T HAVE TO DRAW!
Cards that depend on a visual or photo are becoming a significant part of our line. It is not necessary to draw your visuals, but you do have to be
able to describe them in words. Keep it short and understandable.
A REASON TO SEND A CARD
Card ideas need to be written for these occasions: Birthday, 21st, 30th, 40th, 50th & 60th, Relative Birthday, Belated Birthday, Get Well, Good-Bye,
Miss You & Thank You, Love, Wedding, New Baby, Anniversary (from friend to couple), Congratulations & Retirement.
** Caution! We reject the following:
PUNS, GROSS IDEAS, MEAN IDEAS, LENGTHY POETRY or PROSE, NARROWLY FOCUSED IDEAS. (ie: new baby for quintuplets)
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