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Author: Subject: Self-Publishing Literary Fiction: The Good, the Bad and the Ugly
RobertArend
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[*] posted on 8/22/2014 at 12:13 PM
Self-Publishing Literary Fiction: The Good, the Bad and the Ugly


Excerpt:

"TBD: What marketing strategy has been most successful? What has been least successful?

CN: Most successful by a longshot: Kindle giveaways. I've done two (June 2013, 5,400 copies downloaded; Jan. 2014, 33,600 copies downloaded.) Paid sales increased after each and reviews soared. The January one was advertised on Bookbub, which I also recommend.

Least successful: Advertising in trade journals like PW Select. Not because the ads were bad or poorly designed, but the brick-and-mortar bookseller audience that reads them are predisposed against self-published books, especially POD like mine, due to the inability to return unsold copies and the inconvenience of dealing with an individual publisher.

Book clubs are still proving a good audience -- I'm a guest at three different live discussions here in town next month and my first by Skype, with a club in Phoenix that somehow latched onto it."

I urge clicking this link for the full interview.

http://www.huffingtonpost.com/david-henry-sterry/selfpublishing-lit...




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